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- W4387637402 endingPage "105023" @default.
- W4387637402 startingPage "105023" @default.
- W4387637402 abstract "This research investigates how packaging materials bias perceived packaging healthiness and real food consumption. Across five studies and two different food product categories (healthy vs. unhealthy), the authors demonstrate that paper packaging, compared with plastic packaging, decreases consumption amounts of food products. We demonstrate that health goal activations explains this effect as paper packaging can be considered a health-related cue. The notion that packaging materials affect consumption of (un)healthy products is substantially relevant to food manufacturers, public policy makers, and consumers, especially in their efforts to enhance healthy consumer behavior." @default.
- W4387637402 created "2023-10-15" @default.
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- W4387637402 date "2023-10-01" @default.
- W4387637402 modified "2023-10-15" @default.
- W4387637402 title "Eating out of paper versus plastic: The effect of packaging material on consumption" @default.
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- W4387637402 doi "https://doi.org/10.1016/j.foodqual.2023.105023" @default.
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