Matches in SemOpenAlex for { <https://semopenalex.org/work/W4387647645> ?p ?o ?g. }
- W4387647645 endingPage "102390" @default.
- W4387647645 startingPage "102390" @default.
- W4387647645 abstract "Employees’ work-related social media posts can serve as persuasive sources of organizational information. Limited research has shown, however, how such posts shape consumers’ evaluations of organizations. Across two experiments, we examine the impact of employees’ social media posts on consumers’ evaluations of the corporate reputation and their behavioral intentions toward the organization. The first experiment studies the role of work-related posts’ valence (positive vs. neutral vs. negative) and context (crisis vs. no crisis). A follow-up experiment exclusively considers positive posts, examining whether the external impact of employee ambassadorship differs depending on employees’ motivation (intrinsic vs. extrinsic) to serve as organizational advocates. Results from the first experiment show that both negative and positive work-related posts substantially influence consumer attitudes and behaviors toward organizations, both under routine and crisis circumstances. The second experiment’s findings show that positive work-related posts are equally effective in intrinsically motivated (i.e., spontaneous) and extrinsically motivated (i.e., paid) circumstances. Organizations can therefore, both in routine and crisis situations, consider ways to stimulate employee ambassadorship on social media." @default.
- W4387647645 created "2023-10-15" @default.
- W4387647645 creator A5013863945 @default.
- W4387647645 creator A5019561147 @default.
- W4387647645 date "2023-12-01" @default.
- W4387647645 modified "2023-10-15" @default.
- W4387647645 title "The ambassadorship potential of employees: Examining the impact of work-related social media posts on consumer attitudes and behaviors" @default.
- W4387647645 cites W1528215981 @default.
- W4387647645 cites W1974065322 @default.
- W4387647645 cites W1985855066 @default.
- W4387647645 cites W1995463737 @default.
- W4387647645 cites W1997625353 @default.
- W4387647645 cites W1998511687 @default.
- W4387647645 cites W2000832906 @default.
- W4387647645 cites W2004480099 @default.
- W4387647645 cites W2010633353 @default.
- W4387647645 cites W2011850651 @default.
- W4387647645 cites W2037787719 @default.
- W4387647645 cites W2049525547 @default.
- W4387647645 cites W2051248550 @default.
- W4387647645 cites W2077147756 @default.
- W4387647645 cites W2093490114 @default.
- W4387647645 cites W2095159194 @default.
- W4387647645 cites W2109533059 @default.
- W4387647645 cites W2290287945 @default.
- W4387647645 cites W2292277683 @default.
- W4387647645 cites W2304141961 @default.
- W4387647645 cites W2415099195 @default.
- W4387647645 cites W2571851889 @default.
- W4387647645 cites W2576886134 @default.
- W4387647645 cites W2588425532 @default.
- W4387647645 cites W2618925245 @default.
- W4387647645 cites W2764295932 @default.
- W4387647645 cites W2781997179 @default.
- W4387647645 cites W2802341946 @default.
- W4387647645 cites W2803475921 @default.
- W4387647645 cites W2881131537 @default.
- W4387647645 cites W2886130563 @default.
- W4387647645 cites W2900548016 @default.
- W4387647645 cites W2911442138 @default.
- W4387647645 cites W2930761253 @default.
- W4387647645 cites W2981295349 @default.
- W4387647645 cites W3010228356 @default.
- W4387647645 cites W3012522652 @default.
- W4387647645 cites W3016494746 @default.
- W4387647645 cites W3023832873 @default.
- W4387647645 cites W3034620678 @default.
- W4387647645 cites W3037857897 @default.
- W4387647645 cites W3044092929 @default.
- W4387647645 cites W3110739658 @default.
- W4387647645 cites W3162016723 @default.
- W4387647645 cites W3192839696 @default.
- W4387647645 cites W3193497310 @default.
- W4387647645 cites W3212041623 @default.
- W4387647645 cites W4223941969 @default.
- W4387647645 cites W4241244867 @default.
- W4387647645 cites W4249428576 @default.
- W4387647645 cites W4281396594 @default.
- W4387647645 cites W4321770070 @default.
- W4387647645 cites W4376596101 @default.
- W4387647645 doi "https://doi.org/10.1016/j.pubrev.2023.102390" @default.
- W4387647645 hasPublicationYear "2023" @default.
- W4387647645 type Work @default.
- W4387647645 citedByCount "0" @default.
- W4387647645 crossrefType "journal-article" @default.
- W4387647645 hasAuthorship W4387647645A5013863945 @default.
- W4387647645 hasAuthorship W4387647645A5019561147 @default.
- W4387647645 hasConcept C121332964 @default.
- W4387647645 hasConcept C127413603 @default.
- W4387647645 hasConcept C144133560 @default.
- W4387647645 hasConcept C151730666 @default.
- W4387647645 hasConcept C15744967 @default.
- W4387647645 hasConcept C168900304 @default.
- W4387647645 hasConcept C17744445 @default.
- W4387647645 hasConcept C18762648 @default.
- W4387647645 hasConcept C199539241 @default.
- W4387647645 hasConcept C2779343474 @default.
- W4387647645 hasConcept C39549134 @default.
- W4387647645 hasConcept C48798503 @default.
- W4387647645 hasConcept C518677369 @default.
- W4387647645 hasConcept C62520636 @default.
- W4387647645 hasConcept C77805123 @default.
- W4387647645 hasConcept C78519656 @default.
- W4387647645 hasConcept C86803240 @default.
- W4387647645 hasConceptScore W4387647645C121332964 @default.
- W4387647645 hasConceptScore W4387647645C127413603 @default.
- W4387647645 hasConceptScore W4387647645C144133560 @default.
- W4387647645 hasConceptScore W4387647645C151730666 @default.
- W4387647645 hasConceptScore W4387647645C15744967 @default.
- W4387647645 hasConceptScore W4387647645C168900304 @default.
- W4387647645 hasConceptScore W4387647645C17744445 @default.
- W4387647645 hasConceptScore W4387647645C18762648 @default.
- W4387647645 hasConceptScore W4387647645C199539241 @default.
- W4387647645 hasConceptScore W4387647645C2779343474 @default.
- W4387647645 hasConceptScore W4387647645C39549134 @default.
- W4387647645 hasConceptScore W4387647645C48798503 @default.
- W4387647645 hasConceptScore W4387647645C518677369 @default.
- W4387647645 hasConceptScore W4387647645C62520636 @default.