Matches in SemOpenAlex for { <https://semopenalex.org/work/W4387663283> ?p ?o ?g. }
Showing items 1 to 77 of
77
with 100 items per page.
- W4387663283 endingPage "1847" @default.
- W4387663283 startingPage "1847" @default.
- W4387663283 abstract "This research aims to determine the effect of promotion, convenience and satisfaction on consumer attitudes when using the Go-pay e-wallet application (case study of Bengkulu Muhammadiyah University students). . This type of research uses a quantitative descriptive method. The population used in this study were students at the University of Muhammadiyah Bengkulu. The number of respondents in this study were 130 people. The collected data was processed using classical hypothesis testing techniques, multiple linear regression analysis techniques, analysis of the coefficient of determination (R2), partial tests (T tests) and time homogeneity tests (F tests). The results of this research indicate that some promotional variables (X1) have a significant influence on the consumer attitude variable (Y), H1 is accepted. Convenience (X2) has a significant effect on the consumer attitude variable (Y), H2 is accepted, and satisfaction variable (X3) has a significant effect on the consumer attitude variable (Y), H3 is accepted. Meanwhile, the f test on promotion (X1), convenience (X2) and satisfaction (X3) has a significant influence on consumer attitudes (Y) in using the Gopay e-wallet application, so that H4 D is accepted. The overall significance level is 0.000 (<0.005). It also has a regression equation Y = 2.060 + 0.214 X1 + 0.286 X2 + 0.372 The coefficient of determination means that sales promotion, convenience and satisfaction together contribute primarily to consumer attitudes towards Go-pay e-wallet application users. And the variable with the most dominant regression coefficient value is the satisfaction variable (X3) with a value of 0.372." @default.
- W4387663283 created "2023-10-17" @default.
- W4387663283 creator A5015142180 @default.
- W4387663283 creator A5022085325 @default.
- W4387663283 creator A5048776418 @default.
- W4387663283 creator A5085339839 @default.
- W4387663283 date "2023-10-10" @default.
- W4387663283 modified "2023-10-17" @default.
- W4387663283 title "Pengaruh Sales Promotion, Kemudahan, dan Kepuasan terhadap Sikap Konsumen Pengguna Aplikasi E-Wallet Gopay (Studi Kasus pada Mahasiswa Universitas Muhammadiyah Bengkulu)" @default.
- W4387663283 doi "https://doi.org/10.33087/jmas.v8i2.1486" @default.
- W4387663283 hasPublicationYear "2023" @default.
- W4387663283 type Work @default.
- W4387663283 citedByCount "0" @default.
- W4387663283 crossrefType "journal-article" @default.
- W4387663283 hasAuthorship W4387663283A5015142180 @default.
- W4387663283 hasAuthorship W4387663283A5022085325 @default.
- W4387663283 hasAuthorship W4387663283A5048776418 @default.
- W4387663283 hasAuthorship W4387663283A5085339839 @default.
- W4387663283 hasBestOaLocation W43876632831 @default.
- W4387663283 hasConcept C105795698 @default.
- W4387663283 hasConcept C112698675 @default.
- W4387663283 hasConcept C144133560 @default.
- W4387663283 hasConcept C152877465 @default.
- W4387663283 hasConcept C15744967 @default.
- W4387663283 hasConcept C162853370 @default.
- W4387663283 hasConcept C17744445 @default.
- W4387663283 hasConcept C178550888 @default.
- W4387663283 hasConcept C199539241 @default.
- W4387663283 hasConcept C27574286 @default.
- W4387663283 hasConcept C2776967331 @default.
- W4387663283 hasConcept C2781402841 @default.
- W4387663283 hasConcept C2908647359 @default.
- W4387663283 hasConcept C33923547 @default.
- W4387663283 hasConcept C39896193 @default.
- W4387663283 hasConcept C71924100 @default.
- W4387663283 hasConcept C94625758 @default.
- W4387663283 hasConcept C98147612 @default.
- W4387663283 hasConcept C99454951 @default.
- W4387663283 hasConceptScore W4387663283C105795698 @default.
- W4387663283 hasConceptScore W4387663283C112698675 @default.
- W4387663283 hasConceptScore W4387663283C144133560 @default.
- W4387663283 hasConceptScore W4387663283C152877465 @default.
- W4387663283 hasConceptScore W4387663283C15744967 @default.
- W4387663283 hasConceptScore W4387663283C162853370 @default.
- W4387663283 hasConceptScore W4387663283C17744445 @default.
- W4387663283 hasConceptScore W4387663283C178550888 @default.
- W4387663283 hasConceptScore W4387663283C199539241 @default.
- W4387663283 hasConceptScore W4387663283C27574286 @default.
- W4387663283 hasConceptScore W4387663283C2776967331 @default.
- W4387663283 hasConceptScore W4387663283C2781402841 @default.
- W4387663283 hasConceptScore W4387663283C2908647359 @default.
- W4387663283 hasConceptScore W4387663283C33923547 @default.
- W4387663283 hasConceptScore W4387663283C39896193 @default.
- W4387663283 hasConceptScore W4387663283C71924100 @default.
- W4387663283 hasConceptScore W4387663283C94625758 @default.
- W4387663283 hasConceptScore W4387663283C98147612 @default.
- W4387663283 hasConceptScore W4387663283C99454951 @default.
- W4387663283 hasIssue "2" @default.
- W4387663283 hasLocation W43876632831 @default.
- W4387663283 hasOpenAccess W4387663283 @default.
- W4387663283 hasPrimaryLocation W43876632831 @default.
- W4387663283 hasRelatedWork W2272785986 @default.
- W4387663283 hasRelatedWork W2394066883 @default.
- W4387663283 hasRelatedWork W2603635278 @default.
- W4387663283 hasRelatedWork W2800882488 @default.
- W4387663283 hasRelatedWork W2802834662 @default.
- W4387663283 hasRelatedWork W4206974938 @default.
- W4387663283 hasRelatedWork W4246886038 @default.
- W4387663283 hasRelatedWork W4309189243 @default.
- W4387663283 hasRelatedWork W811505970 @default.
- W4387663283 hasRelatedWork W16429937 @default.
- W4387663283 hasVolume "8" @default.
- W4387663283 isParatext "false" @default.
- W4387663283 isRetracted "false" @default.
- W4387663283 workType "article" @default.