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- W4387685586 abstract "In today's rapidly evolving hospitality landscape, the emergence of Generation Z as a prominent consumer group has transformed the way businesses, particularly in the smart hotel sector, approach their marketing and service delivery strategies. This chapter explores the intricate buying behaviors of Generation Z within the context of smart hotels, where technology-driven experiences play a central role. By delving into their preferences, motivations, and decision-making processes, this chapter offers valuable insights to guide smart hotel strategies in effectively catering to the needs of this tech-savvy generation." @default.
- W4387685586 created "2023-10-17" @default.
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- W4387685586 date "2023-10-20" @default.
- W4387685586 modified "2023-10-17" @default.
- W4387685586 title "Unveiling the Buying Behaviour of Gen Z for Hospitality Products" @default.
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- W4387685586 doi "https://doi.org/10.4018/979-8-3693-0650-5.ch008" @default.
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