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- W44155093 abstract "Advertising text as a purpose-oriented speech act has become an object of linguistic pragmatics. The growing importance of Internet communication in the modern society stipulates the need to analyze Internet advertising texts. The article regards speech act theory as a key element of pragmatics and various types of illocutionary acts in Internet advertising texts are analyzed in the framework of this theory. A special attention is given to the issue of communicative strategies and tactics" @default.
- W44155093 created "2016-06-24" @default.
- W44155093 creator A5045267027 @default.
- W44155093 date "2011-01-01" @default.
- W44155093 modified "2023-09-28" @default.
- W44155093 title "Коммуникативно-прагматические аспекты текстов интернет-рекламы" @default.
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- W44155093 hasPublicationYear "2011" @default.
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