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- W44271623 abstract "This chapter discusses the changes required in use of technology and standards to sell products in European markets. Under the Treaty of Rome, the Single European Act aims at progressively establishing a fully integrated European market over a period expiring on 31 December 1992. The chapter explains that if industry is to operate in the forthcoming single European market, it cannot afford to be shackled by past customers who insist on using ageing technology. The basic proposals contained in the 1982 White Paper Standards, quality and international competitiveness were to: (1) promote industrial efficiency and improve competitiveness through the greater use of quality assurance schemes; (2) encourage certification schemes but, at the same time, reduce the proliferation of specification and certification schemes; (3) develop British Standards and gradually move to a system whereby British Standards are directly derived from, or in accordance with, European and international standards; and (4) make greater use of standards." @default.
- W44271623 created "2016-06-24" @default.
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- W44271623 date "1991-01-01" @default.
- W44271623 modified "2023-09-26" @default.
- W44271623 title "Selling to Europe" @default.
- W44271623 doi "https://doi.org/10.1016/b978-0-7506-0095-8.50019-9" @default.
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