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- W44771085 abstract "This thesis is based on an internship at Sodertalje Municipality. During three weeks I have observedand interviewed the environmental strategists in order to understand their view on communication. Ihave also dug deeper into one of the projects to get a better understanding of their work. Most of thestrategists’ out-turning projects are based on a classical communication model where the focus is onthe sender and on the messages they want to deliver. This model does not take the receiversperspective into account and is therefore difficult to use when trying to changes people’s behavior.According to for example McKenzie-Mohr and Nitsch, it is important with communication in orderto make a change and take the target group’s perspective. During my time in Sodertalje I haverealized that there are several barriers for not communicating. Time constrains, resources and lack ofknowledge are some factors which make this work difficult. With some more efforts oncommunication in the environmental strategists’ work in Sodertalje they can though be able to takeothers perspectives, get feedback and hopefully give people the tools to change behavior and act in amore sustainable way." @default.
- W44771085 created "2016-06-24" @default.
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- W44771085 date "2009-08-30" @default.
- W44771085 modified "2023-09-23" @default.
- W44771085 title "The life of anenvironmental strategist" @default.
- W44771085 hasPublicationYear "2009" @default.
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