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- W45131023 abstract "It is quite typical for young people to openly despise government-produced, youth-oriented advertising campaigns. They are frequently slated as being condescending, totally out of touch with young people's values and/or executed in ways which are seen as fundamentally uncool. The chances of such ads being effective in communicating to young people is virtually nil. So how can the most obvious pitfalls be avoided and the best chance of getting messages across to youth achieved? Using the example of research conducted for the TAC (Transport Accident Commission) in Victoria about understanding risk-taking in young drivers, this paper will explore key strategies and concepts for effective communication with this audience. (a) For the covering entry of this conference, please see ITRD abstract no. E211804." @default.
- W45131023 created "2016-06-24" @default.
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- W45131023 date "2004-01-01" @default.
- W45131023 modified "2023-09-26" @default.
- W45131023 title "Communicating with young people" @default.
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