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- W45181698 abstract "Welcome to HTML5 advertising. The goal of this initial chapter is to get a complete, end-to-end view of the entire campaign process before we dig into the big stuff. Understanding the campaign process will provide insight into how everyone works together to get campaigns out the door on time. Furthermore, this book also aims to clarify where creative and development fit into the scheme. After breaking down the process into its vital parts and deconstructing them one by one, we’ll tie everything back together again to present you the big picture.KeywordsCampaign ProcessCascade Style SheetCreative DevelopmentPersonal Identifiable InformationCreative AgencyThese keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves." @default.
- W45181698 created "2016-06-24" @default.
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- W45181698 date "2013-01-01" @default.
- W45181698 modified "2023-09-25" @default.
- W45181698 title "The Campaign Process" @default.
- W45181698 doi "https://doi.org/10.1007/978-1-4302-4603-9_1" @default.
- W45181698 hasPublicationYear "2013" @default.
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