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• W464719170 abstract "THE ROLE OF CONSUMER ETHNOCENTRISM AND COUNTRY OF ORIGIN EFFECT ON PURCHASE DECISION Abstract: This study examines and tests the relationship between the country of origin and consumer ethnocentrism concepts on the chosen sample. The aim is to evaluate the results of the research on the concepts of “country of origin” and “consumer ethnocentrism” on a different sample and to contribute to the international scale development and conforming dimension studies. In the first part of the study, the country of origin concept; and in the second part, the consumer ethnocentrism concept is examined and presented extensively with examples from related literature. In the third part, the results of the research, that was conducted on the members of Cukurova University, is presented. Contrary to the general judgement on the correlation between education level and ethnocentrism level, the academicians have been found to be more ethnocentric than the students. The relations between the levels of ethnocentrism and the demographic characteristics have been found to be supporting the findings in the literature. Namely, the women, the elderly and the lower income consumers have been found to be more ethnocentric. The results generally support the expectations deriving from the literature; however, some unexpected findings were found. Keywords: Country of Origin Effect, Consumer Ethnocentrism, Nationalism, Purchase Decision. S­­­­­­­­­­­­­­­­ATIN ALMA KARARLARINDA TUKETICI ETNOSENTRIZMI VE MENSE ULKE ETKISININ ROLU Ozet: Bu calisma, mense ulke ve tuketici etnosentrizmi kavramlarini irdelemekte ve bu kavramlarin iliskisini secilen orneklemde test etmektedir. Burada amac, “mense ulke etkisi” ve “tuketici etnosentrizmi” kavramlarini farkli bir orneklemde test ederek bu kavramlarin hedef bolgedeki sonuclarini gormek, uluslar arasi olcek gelistirme ve ortak boyut tespit calismalarina da katki saglamaktir. Calismanin ilk bolumunde mense ulke etkisi; ikinci bolumunde tuketici etnosentrizmi kavramlari ele alinmis, yazindan orneklerle genis bicimde sunulmustur. Ucuncu bolumde, Cukurova Universitesi mensuplari uzerinde yapilan uygulama ve bu uygulamanin sonuclari sunulmustur. Tuketici etnosentrizmi yazinindaki calismalarda varilan egitim duzeyi-etnosentrizm duzeyi iliskisindeki genel sonucun aksine universite mensuplari arasinda akademisyenlerin, ogrencilerden daha fazla etnosentrik egilim gosterdikleri bulunmustur. Etnosentrizm duzeyleri ile demografik degiskenler arasindaki iliskinin genel literaturu destekledigi gorulmustur. Yani kadinlar, daha yaslilar, daha dusuk gelirliler daha yuksek duzeyde etnosentrik bulunmustur. Sonuclar, genel anlamda yazindaki genel beklentileri desteklemekle birlikte, beklenmeyen bazi bulgularla da karsilasilmistir." @default.
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• W464719170 date "2012-11-16" @default.
• W464719170 modified "2023-09-23" @default.
• W464719170 title "SATIN ALMA KARARLARINDA TÜKETİCİ ETNOSENTRİZMİ VE MENŞE ÜLKE ETKİSİNİN ROLÜ" @default.
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• W464719170 doi "https://doi.org/10.14783/od.v9i35.1012000248" @default.
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