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- W46485639 abstract "One can't read far in the mushrooming literature on globalism without encountering this quotation, sometimes four or five times in one anthology. It is usually taken as a transparent statement of what, in more vulgar times, would have been called hegemonic intent. But that phrase, and the ideas informing it, have been overtaken by a newer wave of theory, one that permits us to ask whether or not this slogan actually has a practice. Coca-Cola's 1999 misadventures in France, where the government blocked its purchase of Orangina and bottling contamination reduced its market share, certainly indicate some local limits. Because Coca-Cola and McDonald's now receive half their income overseas, we could even ask if they are American companies any longer. One doesn't find that kind of analysis in too many of the books cited below. They are all concerned with globalism, but most remain focused on theoretical treatments. One hungers for the specifics that writing on American history, political economy, and literature usually offer, until as if seen on a passing dessert cart one glimpses the work of area studies scholars. Globalism, the term used in this essay, is used to indicate the broader cultural context of globalization, which are the changes in economic, marketing, and commercial practices that began after World War II, typified by transnational flows of capital. It may be helpful to think about modernization, especially after World War I, and its relation to Modernism in art and literature. We can see now" @default.
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- W46485639 title "Globalisms: Imaginary and Real" @default.
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