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- W46822895 abstract "Brand is a concept like an equity which is continuously cultivated and accumulated for a long time. As the result of K-BPI supervised by KMAC, Morning Glory is at the top of high-royalty brand in the general category of consumer goods by taking the first for 11 years in succession, in the part of general stationary among the consumer goods’ general parts. After extracting components of brand valuation, main characteristics of Morning Glory are arranged and current environment of brand is examined, so this study will be a guidance to establish the direction of brand policy." @default.
- W46822895 created "2016-06-24" @default.
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- W46822895 date "2012-01-01" @default.
- W46822895 modified "2023-09-25" @default.
- W46822895 title "Study of the Components of Brand Valuation and Effectiveness" @default.
- W46822895 doi "https://doi.org/10.1007/978-3-642-35270-6_31" @default.
- W46822895 hasPublicationYear "2012" @default.
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