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• W46953325 abstract "The primary objective of this research was to investigate vdiether the principles of Expectancy Violations Theory could be applied to the study of emotional appeals so as to gain an alternative interpretation of the persuasive efiBcacy of afifective messages in the social influence process. Central to this approach is the assumption that certain culturallybased norms guiding the expression of emotion exist at a societal level, and that the violations of these expectancy norms carry implications for the efBcacy of persuasive attempts. Specifically, the tenets of EVT suggest that when these violations occur, message recipients will look to the perceived rewardingness of the source of the message, and then interpret the violations as positive or negative. It was posited that these evaluations, in turn, would either facilitate On the case of positive violations) or inhibit (negative violations) the persuasion process. However, due to a number of methodological confounds in the design of the emotional messages used in this research, this study could not provide a fair test of the predictions suggested by EVT. A significant confederate by actor sex interaction described an experimental situation wherein expectancy violation or confirmation was idiosyncratic to the confederates, which is inconsistent both with the premises of EVT as well as the hypotheses stated in this research. Instead, a series of secondary analjrses within confederates was undertaken in an attempt to explore the relationships between source rewardingness and message expectedness on attitude change. However, no significant relationships were found to exist." @default.
• W46953325 created "2016-06-24" @default.
• W46953325 creator A5070510808 @default.
• W46953325 date "2000-01-01" @default.
• W46953325 modified "2023-09-23" @default.
• W46953325 title "Investigating the nature of emotional appeals: An expectancy violations interpretation of the persuasive efficacy of emotional appeals" @default.
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