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- W472803 abstract "Dedicating time and resources to distribution, marketing, licensing, promotions, and related strategies might seem like a distraction while a project is in the throes of production, it is critical for a producer to plan for and accommodate these efforts, as they are vital to a project’s financial success and longevity in the marketplace. The potential widespread appeal and longevity of an animated project is significant. Animated projects have a much longer life span than live action projects due to a considerably higher instance of repeated viewings by kids. Successful animated characters are highly merchandisable and sought after by licensees around the world. All of this can happen for a property as long as the story is solid, the characters are compelling, the style of animation is unique, and the project is well positioned in the marketplace." @default.
- W472803 created "2016-06-24" @default.
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- W472803 date "2011-01-01" @default.
- W472803 modified "2023-09-24" @default.
- W472803 title "Distribution, Marketing, Licensing, and More" @default.
- W472803 doi "https://doi.org/10.1016/b978-0-240-81535-0.00012-2" @default.
- W472803 hasPublicationYear "2011" @default.
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