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• W47418033 abstract "A study explored the relationship between gender and talk show viewing motives. Students (109) from 6 randomly selected introductory communication classes in a midwestern university, 30 people belonging to a non-traditional student organization called Oasis, and 8 residents of a retirement home were given Rubin's instrument to assess their talk show viewing motives. Subjects were solicited with the assistance of the course instructors, the Oasis President, and the activities chairperson at the retirement home. Subjects ranged in age from 18 to 92; they were given a questionnaire containing questions on demographic information including age, gender, weekly hours of daytime talk show viewing, employment, and videotaping habits. Results showed that people watch talk shows to be entertained, to pass time, and to relax. Results also indicated that women watch significantly more hours of talk shows each week than men do. Overall, this study's findings support previous television viewing research on gender. Results regarding differences in viewing motives between men and women suggest that both genders appear to have similar motives. The uses and gratifications perspective provided a broad framework with which to examine talk show viewing motives and the influence of gender on those motives. (Contains 5 tables of data, the survey instrument, and 56 references.) (NKA) *********************************************************************** Reproductions supplied by EDRS are the best that can be made from the original document. ***********A*.A***A***********AA*************I.AA******AA:c************ Running head: TALK SHOW U.S. DEPARTMENT OF EDUCATION Office of Educational Research and Improvement EDUCATIONAL RESOURCES INFORMATION CENTER (ERIC) 9/This document has been reproduced as received from the person or organization originating it O Minor changes have Peen made to improve reproduction Quality Talk Show 1 PERMISSION TO REPRODUCE AND DISSEMINATE THIS MATERIAL HAS BEEN GRANTED BY S &Lob o Points of view or opinions staled this docui TO THE EDUCATIONAL RESOURCES merit do not necessarily represent official INFORMATION CENTER (ERIC) OERI position or poliCy Talk Show Viewing Motives: Does Gender Make a Difference? Stacy L. Cress Southwest Missouri State University Kevin D. Rapert Southwest Missouri State University Craig Hall 370 Springfield, Missouri, 65804 0 (417) 836-5218 H (417) 883-0951 A Competitive Paper Submitted to the M Mass Communication Division of the 1996 SCA Convention BEST COPY AVAILABLE 2" @default.
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• W47418033 title "Talk Show Viewing Motives: Does Gender Make a Difference?." @default.
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