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• W47750029 abstract "Dan Cathy never realized his comments to a Christian radio station would explode on the Internet and social media, sparking a firestorm of controversy and mobilizing gay rights advocacy groups. Dan Cathy, President and COO of Chick-fil-A, had participated in many interviews over his lifetime. At first glance, this interview appeared to be no different than the others. On July 16, 2012, Dan was being interviewed by a Christian radio station and was asked his opinion about marriage. Cathy upheld his traditional Christian values and stated, are very much supportive of family--the biblical definition of the family unit. We are a family-owned business, a family-led business, and we are married to our first wives. We give God thanks for that ... (Bhasin, 2012). Little did Cathy know that his comments would set off a firestorm of controversy for Chick-fil-A. Within a matter of days, the company was facing a social media crisis. More than a month later, the controversy was still going. Cathy and the management team for had to figure out a strategy to move forward. Company Background was started in 1946 when Truett Cathy (Dan's father) and his brother opened their own restaurant, Dwarf House, in a small town near Atlanta, Georgia. After twenty years of developing the famous sandwich, Cathy decided to open a restaurant that featured only chicken. The first was opened in 1967 in a mall. then expanded to over one thousand six hundred restaurants in thirty-eight U. S. states. The bulk of these restaurants were franchise operations located in the southeastern United States. The franchises, while carrying the name, were independently owned and operated. Recently, however, was expanding toward the west as well as internationally. To date, the net worth of the privately held company was estimated to be $1 billion dollars. was not a typical fast food outlet. The company strove toward continuous improvement in product quality and customer service. They had an innovative advertising campaign that featured black and white cows, asking consumers to Eat Mor Chikin, and charged more for a higher quality product. The company expressed a corporate culture and brand identity consistent with the Cathy family's Christian values. The original owner, Truett Cathy, believed that his company's purpose was to glorify God. proudly displayed these beliefs by closing stores nationwide on Sundays, at the expense of lost sales. The Viral Spread In addition to Dan Cathy's July 16th comments on marriage and family, the COO also explained in the interview that while does not claim to be a Christian business, it does operate under Christian principles. When Dan Cathy made these statements, he had no idea that he was offending various gay rights communities across the United States. Groups representing gay rights activists began to investigate Dan Cathy's comments in other interviews, as well as the charitable organizations funded. Gay & Lesbian Alliance Against Defamation (GLAAD) devoted an entire web page to making the public aware of Chick-fil-A's charitable contributions and Dan Cathy's stance on marriage and family. Within twenty-four hours, media figures began to publicly debate Dan Cathy's, and by default Chick-fil-A's, stance on their blogs and social media sites. Many celebrities promoted the controversy that surrounded Cathy's statements via blogs, tweets and other social media sites. For example, on July 19, Ed Helms tweeted, Chick-fil-A doesn't like gay people? So lame. Hate to think what they do to the gay chickens! Lost a loyal fan (Swift, 2012). Other celebrities, such as Andy Richter, Lance Bass, and Perez Hilton also tweeted anti-Chick-fil-A comments. By July 18, the major news outlets had caught wind of the story, as it expanded beyond just celebrity tweets and blogs. …" @default.
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• W47750029 date "2013-01-01" @default.
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• W47750029 title "Chick-Fil-A: A Social Media Crisis" @default.
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