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- W47806913 abstract "This design project addressed the need of a real company (whichworks with fishing boats) to expand its own audience towards anew market and questioned whether its actual product portfoliocan fit and be successful in that new environment.The main intention with this project was to explore forms andshapes, which have been the major focus of the work, eventhough other several parts have been included: the brand, thecustomer profile, the market and the yacht world in general.The final result of the project showed that a product adjustmentin the portfolio is required since the new market to enter is verymuch different from where the company used to be active in." @default.
- W47806913 created "2016-06-24" @default.
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- W47806913 date "2014-01-01" @default.
- W47806913 modified "2023-09-27" @default.
- W47806913 title "A Cruiser for the Asian Market" @default.
- W47806913 hasPublicationYear "2014" @default.
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