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- W48203604 abstract "Buy a colliehuahua--it has the friendliness and intelligence of a collie, and the cuteness and cuddliness of a chihuahua. If people read this in a newspaper, they wouldn't necessarily rush to adopt such a dog, says William T. Gregor, senior vice-president at Gemini Consulting, Cambridge, Mass. They would at least need to learn more about the breed. Banks trying to sell a certificate of deposit tied to the stock market may be faced with a similar marketing challenge, he says. It's combining two things that are quite disparate in the consumer's mind, he says. CDs are as safe as you can get, while the stock market is a risky concept. Stock market indexed CDs have been offered by Chase Manhattan Bank, Shawmut Bank, Citibank, NationsBank, and Republic Bank (New York). Chase and Shawmut have discontinued the CDs, while Nations started one in October. Disappointing results Chase was the first to offer the hybrid. Its Market Index Investment, introduced in March 1987, was available in three-, six-, nine-, and twelve-month terms, required a $1,000 minimum investment, and had two interest options, both paying a percentage of the increase in the S&P 500 index between the first and last days of the CD term. The first option guaranteed a 4% return if the market dropped or rose less than 4%, and paid between 25% and 40% (depending on the term of the CD) of the increase in the stock market above 4%. The second option paid between 40% and 70% of the stock market's rise, and no interest if it fell. CD sold extremely well until the stock market crashed in October of '87, according to spokeswoman Amy Sudol. Chase still offers a $2 million-minimum indexed CD to private banking and institutional clients. Shawmut National Corp. ($25.3 billion) tested a one-year Stock Market CD for two months this spring. (The $500-minimum CD's interest rate is 50% of the increase in the S&P 500 index from March 1, 1993 through Feb. 10, 1994. If the index falls to or below its March 1 level between now and the maturity date, investors will get no interest.) This was not an overnight success, says Robert Guenther, vice-president, corporate communications. There was some interest, but not enough to cause us to offer it again. High hopes Citibank, by contrast, has gotten a tremendous reaction to the Stock Index Insured Account it introduced in March, according to spokeswoman Maria Rullo. …" @default.
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- W48203604 title "What's Up with Those Stock-Market-Mutant CDs?" @default.
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