Matches in SemOpenAlex for { <https://semopenalex.org/work/W485582681> ?p ?o ?g. }
Showing items 1 to 47 of
47
with 100 items per page.
- W485582681 abstract "This paper presents and comments basis data for point of sale marketing on organic products. The research on promotions to date has been directed only toward conventional products. Therefore, the main issue of this contribution is to offer an overview of sales promotion instruments as well as evaluating different kinds of sales promotion and improving their effectiveness for organic products. This research addresses the optimal design of a series of promotions, which especially approach non-costumers and occasional customers of organic products. This study is based on a quantitative empirical method which allows comparing sales promotion effectiveness in food retailing and natural food retailing. Besides that, this report provides producers as well as retailers an appropriate performance rating of their organic product sales promotion." @default.
- W485582681 created "2016-06-24" @default.
- W485582681 creator A5052990753 @default.
- W485582681 date "2005-01-01" @default.
- W485582681 modified "2023-09-24" @default.
- W485582681 title "Die Wirkungen von Maßnahmen der Verkaufsförderung bei Öko-Lebensmitteln im Handel" @default.
- W485582681 hasPublicationYear "2005" @default.
- W485582681 type Work @default.
- W485582681 sameAs 485582681 @default.
- W485582681 citedByCount "0" @default.
- W485582681 crossrefType "journal-article" @default.
- W485582681 hasAuthorship W485582681A5052990753 @default.
- W485582681 hasConcept C136764020 @default.
- W485582681 hasConcept C139749660 @default.
- W485582681 hasConcept C144133560 @default.
- W485582681 hasConcept C162853370 @default.
- W485582681 hasConcept C17744445 @default.
- W485582681 hasConcept C199539241 @default.
- W485582681 hasConcept C2524010 @default.
- W485582681 hasConcept C2781402841 @default.
- W485582681 hasConcept C33923547 @default.
- W485582681 hasConcept C41008148 @default.
- W485582681 hasConcept C58033187 @default.
- W485582681 hasConcept C90673727 @default.
- W485582681 hasConcept C94625758 @default.
- W485582681 hasConcept C98147612 @default.
- W485582681 hasConceptScore W485582681C136764020 @default.
- W485582681 hasConceptScore W485582681C139749660 @default.
- W485582681 hasConceptScore W485582681C144133560 @default.
- W485582681 hasConceptScore W485582681C162853370 @default.
- W485582681 hasConceptScore W485582681C17744445 @default.
- W485582681 hasConceptScore W485582681C199539241 @default.
- W485582681 hasConceptScore W485582681C2524010 @default.
- W485582681 hasConceptScore W485582681C2781402841 @default.
- W485582681 hasConceptScore W485582681C33923547 @default.
- W485582681 hasConceptScore W485582681C41008148 @default.
- W485582681 hasConceptScore W485582681C58033187 @default.
- W485582681 hasConceptScore W485582681C90673727 @default.
- W485582681 hasConceptScore W485582681C94625758 @default.
- W485582681 hasConceptScore W485582681C98147612 @default.
- W485582681 hasLocation W4855826811 @default.
- W485582681 hasOpenAccess W485582681 @default.
- W485582681 hasPrimaryLocation W4855826811 @default.
- W485582681 isParatext "false" @default.
- W485582681 isRetracted "false" @default.
- W485582681 magId "485582681" @default.
- W485582681 workType "article" @default.