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• W48674683 abstract "An enterprise of the future is predicted to be one that has an understanding of the need to create and transfer value within and across social networks (Murray & Greenes, 2006). Hagel & Armstrong (1997) were early advocates of including a community element into online businesses and the development of social networks has been an ongoing facet of the growth of the internet and the development of e-business. Building social capital through the development of an online community within a business context is seen as a wise strategic move by influential bodies such as McKinsey Consulting (Bughin & Hagel, 2000). Business benefits are held to be in the areas of market research, relationship building and branding, while customers gain rather more intangible benefits such as community esteem through knowledge, reciprocal exchange of information and a sense of belonging (Stockdale & Borovicka, 2006)." @default.
• W48674683 created "2016-06-24" @default.
• W48674683 creator A5003009885 @default.
• W48674683 date "2009-01-01" @default.
• W48674683 modified "2023-09-24" @default.
• W48674683 title "Designing Community into an E-Marketplace" @default.
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• W48674683 doi "https://doi.org/10.1057/9780230274235_10" @default.
• W48674683 hasPublicationYear "2009" @default.
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