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- W48876892 abstract "Stephen Colbert’s announcement in 2011 that he was starting his own Super PAC oneupped The Colbert Report’s already substantial commitment to boundary muddling. By raising real money, producing commercials, and exploring the nuances of campaign finance regulations, Colbert acted out his critique of current law in tangible form. The novelty of the experiment created anticipation amongst fans and commentators that the project would have a direct effect on attitudes about campaign finance, or that Colbert would veer into clear advocacy work. Indeed, expectations matched the standard assumptions about satire: that efficacy should be gauged by measurable influence on individual opinions. In reality, the PAC’s commercials likely did not influence many outside his existent fan group. However, the project as a whole did work to license journalistic attention and to impact the wider debate about campaign finance. The example demonstrates that the more grandiose expectations of political entertainment are often misdirected, as they are premised on the prospect of instant audience malleability. Rather the most interesting possibilities involve more incremental shifts in the public conversation. The Colbert Report has, from the beginning, been remarkable for its slipperiness of form. Stephen Colbert, as double-voiced host, invites viewers both to ridicule the political reasoning of his character, and to eagerly engage in his fan challenges and contests, while the show itself bounces between trenchant political satire, in-joke character-based comedy, and playful fan hijinks. Colbert’s announcement in early 2011 that he was starting his own political action committee (or super PAC) oneups this boundary muddling, further blurring lines between entertainment television and political reality, between comedy and activism. A major part of the appeal of both The Colbert Report and its sister" @default.
- W48876892 created "2016-06-24" @default.
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- W48876892 date "2013-01-01" @default.
- W48876892 modified "2023-09-23" @default.
- W48876892 title "Shifting the Conversation: Colbert's Super PAC and the measurement of satirical efficacy" @default.
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