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- W49103766 abstract "4 Introduction 5 Review of Literature 6 Method 21 Results 30 Discussion 50 Conclusion 60 References 62 Appendix 72 ADOPTION OF NEWS WEBSITES 4 USE, BUT PAY? FACTORS AFFECTING THE ADOPTION OF NEWS WEBSITES AMONG YOUNG ADULTS Name: Julian Koegel Department: Communication College: Liberal Arts Degree: Master of Science in Communication & Media Technologies Term Degree Awarded: Summer Quarter 2013 (20124) Abstract This study explored young people’s consumption of and willingness to pay for traditional news websites with both uses and gratifications and diffusion of innovation theory asThis study explored young people’s consumption of and willingness to pay for traditional news websites with both uses and gratifications and diffusion of innovation theory as theoretical frames. Based on a survey sample of U.S. college students, it revealed similarities and differences among certain groups of adopters. Regression analyses found when aiming for new young readers and potential payers, news producers should focus on addressing needs for surveillance, understanding, and entertainment, give as many people the opportunity to try out the website, and target particularly e-book readers, but avoid those playing a lot of online games. Social media features, expressed through the observability characteristic, were found to still underperform and currently work best for those already engaged with the sites." @default.
- W49103766 created "2016-06-24" @default.
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- W49103766 date "2013-01-01" @default.
- W49103766 modified "2023-09-27" @default.
- W49103766 title "Use, But Pay? Factors Affecting the Adoption of News Websites among Young Adults" @default.
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