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• W49636447 abstract "Birth of a Station On 31 October 2006, TG4, the Irish-language television channel, which had started life as Teilifis na Gaeilge (TnaG), celebrated 10 years on the air. For many years prior to its foundation in 1996, various groups associated with Irish-language issues had lobbied hard for their own station, while other enthusiasts claimed that increased provision of Irish-language programmes within RTE's mainstream scheduling would be more appropriate. At that time, there was considerable debate as to the primary audience that a separate, dedicated station might endeavour to serve. This debate was reflected in the two names initially proposed for the channel: Teilifis na Gaeilge or Teilifis na Gaeltachta, i.e. Irish-language Television or Gaeltacht Television. Supporters of the general concept identified the need for some such service as urgent in the extreme in order to counteract the overwhelming and devastating effect of English-language broadcasting on the Irish-language competence of children, in particular, whether in the Gaeltacht, or being reared through Irish outside the Gaeltacht. Although the idea of an Irish language station had been something of a political 'hot potato' through the 1980s and early 1990s, it eventually received all-party support in 1992 and in 1993, the then Minister for Arts, Culture and the Gaeltacht, Labour T.D, Michael D. Higgins of the Fianna Fail/ Labour Coalition decided to push ahead with the idea. 4.5 million [pounds sterling], derived from a 'cap' on RTE's advertising, was set aside in the 1993 budget to cover the start-up costs for TnaG. The total cost in establishing the transmission and links networks and the construction of the station's headquarters in the Connemara Gaeltacht was 16.1 million . Annual running costs increased from 10.2 million [pounds sterling] in 1996 to 16 million [pounds sterling] in 2001 and Euro 30 million in 2006. These costs are met by the Exchequer, with some additional income arising from advertising revenue (much of it rather inappropriately in English), sponsorship and increasingly, programmes sales. Very significant assistance in non-monetary terms comes from RTE which is annually required to provide over 360 hours of programming at no cost to TG4. Programming and Penetration In addition to the average of five hours of Irish-language material broadcast daily in the early years, the channel also carried other public service programming such as Question Time from Dail Eireann and the European Broadcasting Union's EuroNews, steadily increasing audience share by acquiring exclusive rights for a number of top sports fixtures and by re-broadcasting highly popular GAA footage from the sports archives. Within less than six months of the launch of Teilifis na Gaeilge, almost 65% of the Republic's television sets were able to receive the channel and the nightly audience reach had risen to 250,000 viewers. Three months later, in May 1997, independent research revealed that the station was able to attract audiences of 500,000, i.e. 68% of sets in the Republic, for at least one hour's viewing per week. By May 2001, 730,000 viewers were tuning in each day to TG4 and in 2007, the figure is 800,000. That represents a share of 3.5% of the national television market. Of course, not all of these viewers necessarily tune in specifically to watch Irish-language material. The real breakthrough came for the television station after it was re-branded as TG4 in 1999. The change in name and the restructuring of the schedule was part of a plan to establish it in Ireland alongside mainstream niche broadcasters BBC2 and Channel 4 (1). The precise choice of name incorporating the number 4 also helped to make the channel more prominent in television programme listings, where it started to appear in fourth position after RTE 1, Network/RTE2 and TV3. 'Suil Eile' The original stated aim of TG4, to provide the Irish people with a worthwhile alternative to what was already available in their multi-channel environment, was captured very well from the beginning in the station's clever slogan Suil eile, which means literally another eye or perspective, i. …" @default.
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• W49636447 date "2007-01-01" @default.
• W49636447 modified "2023-09-24" @default.
• W49636447 title "TG4: 10 Years On" @default.
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