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- W49659076 abstract "Television and mobile telephone constitute two media technologies that are strongly anchored in most consumers’ everyday life. Hence, combining those two seems a promising bet. Not surprisingly, early expectations on the success of mobile TV were extremely confident (European Commission 2008, Abiniak, 2008, Cugnini, 2008). While no reliable data for a realistic evaluation of the global market for mobile TV can be found today, there is a general agreement that the early expectations were far too optimistic. As Goggin sums up in 2010 , “consumers have been slow to turn to mobile television” (Goggin, 2010, p. 83)." @default.
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- W49659076 date "2012-01-01" @default.
- W49659076 modified "2023-10-18" @default.
- W49659076 title "Which Place for Mobile Television in Everyday Life?" @default.
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- W49659076 doi "https://doi.org/10.1007/978-3-531-93190-6_6" @default.
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