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- W49703607 abstract "The quality of the relationship between a business and its stakeholders has a profound effect on attracting, maintaining and retaining its contacts (Neville et al., 2005). This provides a substantive and productive information base with the aim of improved satisfaction, loyalty maintenance and determination of current and future needs. It also informs enhanced strategic positioning within the market." @default.
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- W49703607 date "2012-01-01" @default.
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- W49703607 title "Managing E-Xpectations" @default.
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- W49703607 doi "https://doi.org/10.1007/978-94-6091-976-3_6" @default.
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