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• W50571108 abstract "Factors that influence the game attendance and attitudinal loyalty of sports fans have been researched quite extensively in Anglo-American countries, but rather less in Germany. Brand image is held to be an important antecedent of fan loyalty. This study therefore investigates the relationship between these constructs, using a sample of 1,300 fans of German Bundesliga soccer teams. In addition to the verification of this link, causal modelling reveals a relationship between the major facets of a club's brand image, namely attributes and benefits. Non-product-related attributes of the brand are more important to the fans' loyalty than product-related attributes." @default.
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• W50571108 date "2005-10-01" @default.
• W50571108 modified "2023-10-16" @default.
• W50571108 title "The loyalty of German soccer fans: does a team's brand image matter?" @default.
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• W50571108 doi "https://doi.org/10.1108/ijsms-07-01-2005-b004" @default.
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