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- W50874331 abstract "In the marketing strategy literature, researchers have long since recognized the role of information/knowledge as a potential source of competitive advantage (e.g., Glazer 1991; Li and Calantone, 1998; Li and Cavusgil 2000; Madhavan and Grover 1998). For example, for Glazer (1991), the economy will continue to be information intensive based on the inherently non-scarce and seemingly unlimited, renewable, and regenerative aspects of information/knowledge. In addition, researchers from disciplines such as economics (e.g., Cohendet 2001; Fransman 1994) and corporate Strategy (e.g., Baden-Fueller and Pitt 1996; Grant 1996; Nelson and Winter 1982) have started paying greater attention to the firm as a knowledge processor, and as a body of knowledge respectively. According to these perspectives, the firm is (1) essentially a locus of setting up construction, selection, usage, and development of knowledge and (2) sensitive to sharing and distribution of knowledge/information. Accordingly, we contend that technology that facilitates the efficient and effective construction, selection, usage, and development of knowledge and sharing of information/knowledge can also provide firms with competitive advantages." @default.
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- W50874331 date "2014-10-12" @default.
- W50874331 modified "2023-09-26" @default.
- W50874331 title "Deconstructing Research on Information Technology (IT) Capabilities: Implications for Marketing Strategy" @default.
- W50874331 doi "https://doi.org/10.1007/978-3-319-11797-3_17" @default.
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