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- W51187446 abstract "The article reports the results of aresearch project on the newly emergingacademic field of merchandising. Theaim of the recent study is to offer anoptimal combination of OVME in onlinefashion stores in accordance with users’preferences. One of the main conclusionsdrawn from an analysis of pre-selectedfashion items in the online environment,as well as the layout of online shops, wasthat the main attributes to be consideredin online store space design result fromcontent analysis (and are overviewedin detail in a previous publication ofKatrandjiev, Hr. and Velinov, I.). The authorsshare their findings and offer a furtherdirection of research." @default.
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- W51187446 date "2014-09-11" @default.
- W51187446 modified "2023-09-26" @default.
- W51187446 title "Optimization of Online Visual Merchandising Elements (OVME) on the Basis of Consumer Preferences" @default.
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