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- W51211120 abstract "Abstract: Preference mapping is a key tool in portfolio management as it enables marketing personnel to view and understand the marketplace. When linked to descriptive sensory data it also enables new product development (NPD) staff in research and development to understand how to manipulate the sensory properties of their products. This chapter outlines the main techniques in use, and indicates how to design and collect suitable data for preference mapping. The application of various decision-making tools to enable optimal products to be identified and their sensory properties determined is illustrated. Finally some current research areas are described with an assessment of their importance to the practitioner." @default.
- W51211120 created "2016-06-24" @default.
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- W51211120 date "2012-01-01" @default.
- W51211120 modified "2023-09-23" @default.
- W51211120 title "Preference mapping: principles and potential applications to alcoholic beverages" @default.
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- W51211120 doi "https://doi.org/10.1533/9780857095176.4.436" @default.
- W51211120 hasPublicationYear "2012" @default.
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