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- W51574902 abstract "Managers of innovative firms are often required to carefully employintellectual property (IP) strategies, in order to protect their innovations. Formal IPprotection through patents and trademarks is associated with high direct and indirectcosts, which is why many small and medium sized enterprises (SMEs) do not rely onthe formal IP protection which patents and trademarks offer. Instead, they are used in anumber of ways to improve the SME's reputation, to generate cashflows and to attractinvestors.This research offers an indebth literature review on the topic of SMEs' patenting andtrademarking motivations. Furthermore, an analysis of the relationship between patentsand trademarks filed by an SME and the amount of funds raised provides valuable information for SME managers." @default.
- W51574902 created "2016-06-24" @default.
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- W51574902 date "2014-09-03" @default.
- W51574902 modified "2023-09-26" @default.
- W51574902 title "Early-Stage Intellectual Property Strategy:" @default.
- W51574902 hasPublicationYear "2014" @default.
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