Matches in SemOpenAlex for { <https://semopenalex.org/work/W51679781> ?p ?o ?g. }
- W51679781 abstract "Corporate social responsibility (CSR) and cause-related marketing (CRM) are playing key roles in public relations strategies in current business world. This research acknowledges the facts that there are enormous and growing demand and market of CRM campaigns in developing countries, and that companies in developing countries are in urgent need of guidance on implementing CRM practices that comply with cultural traits when they refer to successful CRM campaigns in developed countries. Aiming to understand the influence of culture on CRM practices, and to propel the development of CRM in developing areas, this cross-cultural comparative study identifies and analyzes similarities and differences of two CRM campaigns targeting to two different cultures, Product (RED) in U.S. and OPPO Red in China, based on Hofstede’s typology of cultural dimensions. The findings suggest that the cultural influence was witnessed in both Product (RED) and OPPO Red campaign. Limitations of this research study, and theoretical and practical implications for further studies and CRM practices are enclosed." @default.
- W51679781 created "2016-06-24" @default.
- W51679781 creator A5090099469 @default.
- W51679781 date "2014-05-14" @default.
- W51679781 modified "2023-09-23" @default.
- W51679781 title "Understanding the Influence of Culture on Cause-Related Marketing Practices" @default.
- W51679781 cites W1505385435 @default.
- W51679781 cites W1528712704 @default.
- W51679781 cites W1567639991 @default.
- W51679781 cites W1624696753 @default.
- W51679781 cites W1924597770 @default.
- W51679781 cites W1963649000 @default.
- W51679781 cites W1968932337 @default.
- W51679781 cites W1970637458 @default.
- W51679781 cites W1991311461 @default.
- W51679781 cites W1998022663 @default.
- W51679781 cites W2003001413 @default.
- W51679781 cites W2003867426 @default.
- W51679781 cites W2009503534 @default.
- W51679781 cites W2010366711 @default.
- W51679781 cites W2016275004 @default.
- W51679781 cites W2025714441 @default.
- W51679781 cites W2033191327 @default.
- W51679781 cites W2044846008 @default.
- W51679781 cites W2045904379 @default.
- W51679781 cites W2047804400 @default.
- W51679781 cites W2049985669 @default.
- W51679781 cites W2058462529 @default.
- W51679781 cites W2066979000 @default.
- W51679781 cites W2081228936 @default.
- W51679781 cites W2093611241 @default.
- W51679781 cites W2122481426 @default.
- W51679781 cites W2123760334 @default.
- W51679781 cites W2127196958 @default.
- W51679781 cites W2136908298 @default.
- W51679781 cites W2137868534 @default.
- W51679781 cites W2140918013 @default.
- W51679781 cites W2141792717 @default.
- W51679781 cites W2147190607 @default.
- W51679781 cites W2150750774 @default.
- W51679781 cites W2151489741 @default.
- W51679781 cites W2158138141 @default.
- W51679781 cites W2165953626 @default.
- W51679781 cites W2274285358 @default.
- W51679781 cites W2312492782 @default.
- W51679781 cites W2473949843 @default.
- W51679781 cites W2479248931 @default.
- W51679781 cites W3216539911 @default.
- W51679781 cites W39941679 @default.
- W51679781 cites W4709151 @default.
- W51679781 cites W78710897 @default.
- W51679781 cites W1978311462 @default.
- W51679781 cites W2611924174 @default.
- W51679781 hasPublicationYear "2014" @default.
- W51679781 type Work @default.
- W51679781 sameAs 51679781 @default.
- W51679781 citedByCount "0" @default.
- W51679781 crossrefType "journal-article" @default.
- W51679781 hasAuthorship W51679781A5090099469 @default.
- W51679781 hasConcept C141261163 @default.
- W51679781 hasConcept C144024400 @default.
- W51679781 hasConcept C144133560 @default.
- W51679781 hasConcept C162853370 @default.
- W51679781 hasConcept C17744445 @default.
- W51679781 hasConcept C19165224 @default.
- W51679781 hasConcept C191935318 @default.
- W51679781 hasConcept C199539241 @default.
- W51679781 hasConcept C2524010 @default.
- W51679781 hasConcept C2994336638 @default.
- W51679781 hasConcept C33923547 @default.
- W51679781 hasConcept C36289849 @default.
- W51679781 hasConcept C39549134 @default.
- W51679781 hasConcept C67356462 @default.
- W51679781 hasConcept C75795011 @default.
- W51679781 hasConcept C90673727 @default.
- W51679781 hasConceptScore W51679781C141261163 @default.
- W51679781 hasConceptScore W51679781C144024400 @default.
- W51679781 hasConceptScore W51679781C144133560 @default.
- W51679781 hasConceptScore W51679781C162853370 @default.
- W51679781 hasConceptScore W51679781C17744445 @default.
- W51679781 hasConceptScore W51679781C19165224 @default.
- W51679781 hasConceptScore W51679781C191935318 @default.
- W51679781 hasConceptScore W51679781C199539241 @default.
- W51679781 hasConceptScore W51679781C2524010 @default.
- W51679781 hasConceptScore W51679781C2994336638 @default.
- W51679781 hasConceptScore W51679781C33923547 @default.
- W51679781 hasConceptScore W51679781C36289849 @default.
- W51679781 hasConceptScore W51679781C39549134 @default.
- W51679781 hasConceptScore W51679781C67356462 @default.
- W51679781 hasConceptScore W51679781C75795011 @default.
- W51679781 hasConceptScore W51679781C90673727 @default.
- W51679781 hasLocation W516797811 @default.
- W51679781 hasOpenAccess W51679781 @default.
- W51679781 hasPrimaryLocation W516797811 @default.
- W51679781 hasRelatedWork W1578523050 @default.
- W51679781 hasRelatedWork W1980866624 @default.
- W51679781 hasRelatedWork W2014421835 @default.
- W51679781 hasRelatedWork W2027199105 @default.
- W51679781 hasRelatedWork W2052503268 @default.
- W51679781 hasRelatedWork W2058675621 @default.