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• W51699972 abstract "It is of paramount importance to know consumers’ behavior and attitude toward specific values linked to agro-food products. In fact, there is a constant increase of consumer concern on and interest in products bearing ethical values. The study aims at exploring Albanian consumer knowledge of and attitude toward agro-food products with ethical values such as organic, fair-trade and typical/traditional ones. The work is based on primary and secondary data. Primary information was collected by face-to-face interviews with 311 adult Albanian consumers concentrated mainly in the central, south-eastern, south-western and northern part of Albania. Respondents were contacted randomly mainly in markets and other shopping areas. Questions dealt mainly with sources of information, knowledge and attitude toward agro-food products with ethical values, including reasons and motivations for buying them, purchasing channels, as well as opinion about prices and willingness to pay. Results obtained show that Albanian consumers have positive attitude toward organic products. About 82% of the interviewees buy organic products because they link the term “organic” with products acquisition directly from farms or in farmers’ market. Most of interviewed Albanian consumers (68%) are aware that their consuming behavior generates environmental, economic and social impacts. In the meantime, the main motivation for buying organic and typical products is that they are considered safer, healthier and tastier. Higher price and low market availability are the main obstacles that should be overcome in order to increase sales of agro-food products with ethical values, which will bring sustainable benefits to Albanian rural areas and consumers." @default.
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• W51699972 date "2013-01-01" @default.
• W51699972 modified "2023-09-23" @default.
• W51699972 title "Albanian consumer attitude and behaviour toward ethical values of agro-food products." @default.
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