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- W51710707 abstract "This chapter begins with a general definition of emotion and discussion of the importance of measuring emotion in sensory and consumer research. General approaches that are used to measure emotions are briefly discussed, including autonomic measures and brain imaging techniques as well as verbal and visual self-report measures. The authors review some of the verbal self-report emotion lexicons that are reported in the current literature and their applications in the sensory and consumer fields. The authors also discuss how consumer emotional responses can be related to the output of sensory descriptive analysis. Finally, some unresolved issues in verbal self-report emotion measurement and topics for future research are discussed." @default.
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- W51710707 title "Insights into measuring emotional response in sensory and consumer research" @default.
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- W51710707 doi "https://doi.org/10.1533/9781782422587.1.71" @default.
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