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- W52172158 abstract "Purpose: This paper aims to shed light on the complexity of the crowdfundingphenomenon and its two mechanisms reward-based and equity-based crowdfunding. Itaddresses scholars and practitioners interested in the phenomenon from different angles.Design/methodology/approach: A phenomenon-based approach, which is appropriatewhen investigating rather unexplored phenomena is applied. The author first reviews theemergent literature on crowdfunding to identify and report on its diverse nature. Thenreward-based and equity-based crowdfunding are analyzed primarily under the economiclense of price discrimination. Finally a first discussion on the composition of thephenomena and its implications on selecting a mechanisms including recent cases is given.Originality/value: The paper will add value to the crowdfunding research branch bysystematizing extant knowledge of crowdfunding, which appears to be fragmented and stillin a pre-theoretical stage. The analysis of the mechanism and use of recent cases will revealthe combination of different concepts in the economic and socio-psychological context ofcrowdfunding. The concluding discussion will synthesize the composition of thephenomena and show the limits of the model.Practical implications: The outcomes of the paper might be useful for perspectiveentrepreneurs, who are considering designing a crowdfunding campaign most efficiently tofinance their ventures or sell their product. Further scholars can design future researchstrategies given the different angles of the phenomenon. Additionally platform managersand financial operators intending to enter this new area may benefits as well by using theoutcomes for providing the right tools for entrepreneurs." @default.
- W52172158 created "2016-06-24" @default.
- W52172158 creator A5082988975 @default.
- W52172158 date "2013-01-01" @default.
- W52172158 modified "2023-09-27" @default.
- W52172158 title "Crowdfunding : a multifaceted phenomenon" @default.
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