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- W52505934 abstract "The author presents her own vision of the marketing strategy and its classification. The following elements of the marketing strategy are singled out: sales audit; audit of strategic clients’ satisfaction; strategic audit of external environment; strategic audit of gaps; preparation of recommendations for the elimination of revealed gaps. Goal, tasks and sources of marketing audit of sales efficiency are determined. The exemplary program of marketing audit of sales efficiency in the profit-making organization is presented." @default.
- W52505934 created "2016-06-24" @default.
- W52505934 creator A5027666699 @default.
- W52505934 date "2012-01-01" @default.
- W52505934 modified "2023-09-23" @default.
- W52505934 title "Аудит эффективности маркетинговой стратегии развития коммерческой организации" @default.
- W52505934 hasPublicationYear "2012" @default.
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