Matches in SemOpenAlex for { <https://semopenalex.org/work/W52779380> ?p ?o ?g. }
Showing items 1 to 87 of
87
with 100 items per page.
- W52779380 endingPage "41" @default.
- W52779380 startingPage "31" @default.
- W52779380 abstract "Budget optimization is a crucial issue faced by advertisers. In practice, budget optimization should take a view of the entire lifecycle of search advertising activities. From the practical viewpoint, it is of tremendous importance to design a commonly used budget allocation framework for sponsored search auctions. Thus, it is necessary to explore an integrated framework for budget optimization with consideration of the entire lifecycle of search advertising campaigns, which can be capable of dealing with such structured budget problems in sponsored search auctions." @default.
- W52779380 created "2016-06-24" @default.
- W52779380 creator A5006925623 @default.
- W52779380 creator A5083438052 @default.
- W52779380 date "2014-01-01" @default.
- W52779380 modified "2023-09-24" @default.
- W52779380 title "Budget Optimization in Sponsored Search Auctions" @default.
- W52779380 cites W1527443951 @default.
- W52779380 cites W17303057 @default.
- W52779380 cites W1763335505 @default.
- W52779380 cites W1804511434 @default.
- W52779380 cites W1968703565 @default.
- W52779380 cites W1986001103 @default.
- W52779380 cites W2009177887 @default.
- W52779380 cites W2026509256 @default.
- W52779380 cites W2030201594 @default.
- W52779380 cites W2038462231 @default.
- W52779380 cites W2055822187 @default.
- W52779380 cites W2059051411 @default.
- W52779380 cites W2067113559 @default.
- W52779380 cites W2078392947 @default.
- W52779380 cites W2086561196 @default.
- W52779380 cites W2107927929 @default.
- W52779380 cites W2119914577 @default.
- W52779380 cites W2135724610 @default.
- W52779380 cites W2136314452 @default.
- W52779380 cites W2142094448 @default.
- W52779380 cites W2142505346 @default.
- W52779380 cites W2151882664 @default.
- W52779380 cites W2153887873 @default.
- W52779380 cites W2155551092 @default.
- W52779380 cites W2157154075 @default.
- W52779380 cites W2164792208 @default.
- W52779380 cites W2171815797 @default.
- W52779380 cites W2599641080 @default.
- W52779380 cites W3121440623 @default.
- W52779380 cites W3121730777 @default.
- W52779380 cites W1658377931 @default.
- W52779380 doi "https://doi.org/10.1016/b978-0-12-411457-9.00003-3" @default.
- W52779380 hasPublicationYear "2014" @default.
- W52779380 type Work @default.
- W52779380 sameAs 52779380 @default.
- W52779380 citedByCount "0" @default.
- W52779380 crossrefType "book-chapter" @default.
- W52779380 hasAuthorship W52779380A5006925623 @default.
- W52779380 hasAuthorship W52779380A5083438052 @default.
- W52779380 hasConcept C127413603 @default.
- W52779380 hasConcept C136764020 @default.
- W52779380 hasConcept C144133560 @default.
- W52779380 hasConcept C162324750 @default.
- W52779380 hasConcept C163239763 @default.
- W52779380 hasConcept C175444787 @default.
- W52779380 hasConcept C178218473 @default.
- W52779380 hasConcept C41008148 @default.
- W52779380 hasConcept C42475967 @default.
- W52779380 hasConcept C8505890 @default.
- W52779380 hasConcept C97854310 @default.
- W52779380 hasConceptScore W52779380C127413603 @default.
- W52779380 hasConceptScore W52779380C136764020 @default.
- W52779380 hasConceptScore W52779380C144133560 @default.
- W52779380 hasConceptScore W52779380C162324750 @default.
- W52779380 hasConceptScore W52779380C163239763 @default.
- W52779380 hasConceptScore W52779380C175444787 @default.
- W52779380 hasConceptScore W52779380C178218473 @default.
- W52779380 hasConceptScore W52779380C41008148 @default.
- W52779380 hasConceptScore W52779380C42475967 @default.
- W52779380 hasConceptScore W52779380C8505890 @default.
- W52779380 hasConceptScore W52779380C97854310 @default.
- W52779380 hasLocation W527793801 @default.
- W52779380 hasOpenAccess W52779380 @default.
- W52779380 hasPrimaryLocation W527793801 @default.
- W52779380 hasRelatedWork W102967869 @default.
- W52779380 hasRelatedWork W1500141966 @default.
- W52779380 hasRelatedWork W1597000258 @default.
- W52779380 hasRelatedWork W1996312099 @default.
- W52779380 hasRelatedWork W2045432319 @default.
- W52779380 hasRelatedWork W2119914577 @default.
- W52779380 hasRelatedWork W2160085520 @default.
- W52779380 hasRelatedWork W2326929303 @default.
- W52779380 hasRelatedWork W3023568996 @default.
- W52779380 hasRelatedWork W3123821550 @default.
- W52779380 isParatext "false" @default.
- W52779380 isRetracted "false" @default.
- W52779380 magId "52779380" @default.
- W52779380 workType "book-chapter" @default.