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- W52909937 abstract "The article deals with the term “branding” and its application in the activity of construction companies. The author describes the process of brand creation, its development and promotion, considering the specific character of the “construction” brand and the features of the “construction” advertisement. A mechanism and guidance of creating a brand for a construction company are given in the conclusion." @default.
- W52909937 created "2016-06-24" @default.
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- W52909937 date "2012-01-01" @default.
- W52909937 modified "2023-09-23" @default.
- W52909937 title "Брендинг в строительном бизнесе" @default.
- W52909937 hasPublicationYear "2012" @default.
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