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- W52967584 abstract "Intended as a textbook for courses in politics, media and communication studies, this volume looks at the relationship among politicians, the press and the public through the language they employ. Topics include persuasion and spin; political metaphors; slogans, soundbites and rhetorical figures; ways of arguing (from the logical to the non-logical but nevertheless effective argument); news interviewing techniques; humour, irony and satire; and how to praise and how to blame. Texts considered range from extracts by Dr Martin Luther King, Nelson Mandela to thoughts by and about Barack Obama and his election campaign to the infamous BBC Paxman - Blair interview. Each unit contains a wide variety of practical examples and student exercises with keys." @default.
- W52967584 created "2016-06-24" @default.
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- W52967584 date "2010-01-01" @default.
- W52967584 modified "2023-09-28" @default.
- W52967584 title "Persuasion in politics: a textbook" @default.
- W52967584 hasPublicationYear "2010" @default.
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