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- W53243371 abstract "Festival events have been studied by various researches as an important motivation for tourists in the world. Many destinations throughout the world have extended events to attract tourists. The importance of festival events is considered as a valuable tool for promoting and understanding market segmentation based on tourists motivation. The purpose of the study is to identify the main factors that attract Saudi to participate in Janadriyah festival, and to test if there is any statistical significant between demographic variables and motivational factors. A questionnaire is conducted to collect primary data from a convenient sample of Saudi tourists selected for this purpose during summer season 2014. The results indicate that Novelty with family and Increasing knowledge are the most important motivational factors to participate in Janadriyah." @default.
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- W53243371 date "2014-01-01" @default.
- W53243371 modified "2023-09-26" @default.
- W53243371 title "Festival Tourism in Saudi Arabia: A Study of Image and Motivation of Participating in Janadriyah Festival" @default.
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