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- W54403992 startingPage "201" @default.
- W54403992 abstract "Consumer opinions, experiences, and product recommendations posted on online WOM sites have become a major information source in consumer purchase decisions. However, prior research has largely focused on the influence of a single source of WOM – particularly retailer-hosted WOM. This study investigates the relative impact of multiple WOM information on retail sales. We collected a panel of sales data of 148 camera products from Amazon and WOM data from both Amazon and well-known third-party websites for four months. Our analysis reveals that thirdparty hosted WOM has a significant impact on retail sales while retailer-hosted WOM has much less influence on its own sales. Our finding suggests that third-party hosted WOM is an important source of information for online retail customers. We raise questions about the value and influence of retailer-hosted WOM in the presence of reputable third-party hosted WOM sources." @default.
- W54403992 created "2016-06-24" @default.
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- W54403992 date "2009-12-01" @default.
- W54403992 modified "2023-09-24" @default.
- W54403992 title "IMPACT OF MULTIPLE WORD -OF-MOUTH SOURCES ON RETAIL SALES" @default.
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