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- W54595265 abstract "Narver and Slater’s (1990) orientation scale and Jaworski and Kohli’s (1993) management emphasis on market orientation and overall performance scales were reworded for application to university schools ofbusiness as perceived by deans and chief academic officers. These variables and others were measured for three markets (students, parents of students, and employers of graduates). Data were collected via mailed survey." @default.
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- W54595265 date "2014-10-29" @default.
- W54595265 modified "2023-09-23" @default.
- W54595265 title "Market orientation, top management emphasis, and performance within University Schools of Business: An examination of correlations for three markets" @default.
- W54595265 doi "https://doi.org/10.1007/978-3-319-11927-4_7" @default.
- W54595265 hasPublicationYear "2014" @default.
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