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- W55363798 abstract "문화원형을 창작소재로 다루어 현대적으로 개발하는 사업이 꾸준히 추진되어 왔다. 하지만 문화원형을 단순히 재현하고 현대매체로 전이시키는 작업을 벗어나 현 시대를 살고 있는 수신자 즉, 대중들이 원하는 욕망을 통찰하고 있지 않은 콘텐츠 개발은 무의미 하다. 과거 사람들이 욕망하던 것들과 현대인들의 욕망은 완벽히 일치될 수 없기 때문이다. 본 연구는 한국의 문화원형으로 존재하는 '불가살이(不可殺伊)'를 현대에 알맞은 문화콘텐츠로 컨버전스하기 위해 시작되었다. 종래의 '불가살이'에 대한 근거를 바탕으로 창의적 캐릭터를 개발하기 위해 고전의 현대적 변용의 방법과 의의, 그리고 캐릭터가 가지고 있는 경제적 가치와 향후 개발의 방향성을 알아보기 위한 사례들을 살펴보았다. 한국의 문화원형인 '불가살이(不可殺伊)'는 한국형 몬스터로 당대 사람들의 소망을 투영시켜 반전과 영웅의 성격을 가지고 있으며, 쇠를 먹고 불과 연관된 특성은 '불가살이'만이 가진 독자적인 캐릭터다. 그것을 바탕으로 현대적 감각으로 재탄생된 '불가살이'는 쇠를 다루는 연장을 무기로 장착하고, 불과 싸우는 소방관의 이미지를 투영시켰다. 본 연구는 문화원형의 성공적인 현대적 변용을 위한 캐릭터 제안 뿐 아니라 캐릭터가 가진 가치를 새롭게 전개하리라 생각한다. Project to deal with cultural archetype as a material for creation to develop modern one has continued. But it would be meaningless if cultural archetype is simply reproduced into modern one with modern medium so that such contents cannot see through desire that the general public, that is, contemporary recipients want. This is because desire of people who lived in the past is not completely same as one of modern people. This study began to make convergence from Bulgasalee(不可殺伊) as a Korean cultural archetype to cultural contents fit to modern times. To develop creative character based on ground for existing Bulgasalee(不可殺伊), these were investigated - method and meaning of modern transformation for classics, economic value of the character, and examples to understand direction of future development. Bulgasalee(不可殺伊) as a Korean cultural archetype is Korean style monster where wish of contemporary people was reflected so that it has character of anti-war and hero. To eat iron and be related to fire is a unique character that only Bulgasalee(不可殺伊) has. Bulgasalee(不可殺伊) re-born in modern sense based on such characters is equipped with tool to treat iron as arms and to it, image of fireman is reflected. It is thought that this study not only suggested character for successful modern transformation of cultural archetype but also newly developed value that the character has." @default.
- W55363798 created "2016-06-24" @default.
- W55363798 creator A5050488203 @default.
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- W55363798 date "2013-11-28" @default.
- W55363798 modified "2023-09-25" @default.
- W55363798 title "Suggestion of a Creative Character based on Cultural Archetype -focused on >Bulgasalee(不可殺伊)<, Korean Classic Folktales-" @default.
- W55363798 doi "https://doi.org/10.5392/jkca.2013.13.11.451" @default.
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