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- W55870840 abstract "Increasing attention to global poverty and the development of market-based solutions for poverty alleviation continues to motivate a broad array of academicians and practitioners to better understand the lives of the poor. Yet, the robust perspectives residing within consumer research remain to a large degree under-utilized in these pursuits. This paper articulates how applying a transformative consumer research (TCR) lens to poverty and its alleviation can generate productive insights with potential to positively transform the well-being of poor consumers." @default.
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- W55870840 date "2012-03-15" @default.
- W55870840 modified "2023-09-26" @default.
- W55870840 title "Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty" @default.
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