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- W55890265 abstract "Bei sinkender Aufmerksamkeit fur Werbeinhalte, wie z.B. die rucklaufige durchschnittliche Betrachtungsdauer bei Anzeigen in Magazinen zeigt (im Jahr 1988 durchschnittlich 3,5 Sekunden; 1998 nur noch 2 Sekunden) (vgl. Prochazka/Schweiger, 1991, S. 8; Mayerhofer, 2000, S. 28), wird es immer schwieriger, die Konsumenten mit Werbebotschaften zu erreichen. „Die Wahrnehmung der Rezipienten wird zunehmend selektiver, fragmentarischer und fluchtiger“ (vgl. Bruhn, 2000, S. 8)." @default.
- W55890265 created "2016-06-24" @default.
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- W55890265 date "2009-01-01" @default.
- W55890265 modified "2023-09-23" @default.
- W55890265 title "Grundlagen und Methoden der Intermediaselektion" @default.
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- W55890265 doi "https://doi.org/10.1007/978-3-8349-8078-6_40" @default.
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