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- W560603554 abstract "This paper mainly presents the theory and implementation of the relationship marketing.Relationship marketing is a form of market exchange that seeks to integrate customers indesigning, development, manufacturing, and selling of products. Emergence of this newmarketing paradigm has shifted marketing approach to knowledge-based and experience-basedmarketing. These two fundamentals, will increasingly define the capabilities of a successfulmarketing organization. With its strong network of dealers, Caterpillar design better product andprovided superior customer service." @default.
- W560603554 created "2016-06-24" @default.
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- W560603554 date "1999-04-01" @default.
- W560603554 modified "2023-09-27" @default.
- W560603554 title "TEORI DAN IMPLEMENTASI PEMASARAN RELASIONAL" @default.
- W560603554 hasPublicationYear "1999" @default.
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