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• W560909718 abstract "We examine how microblogging users' need for popularity affects their authentic online presence.Online authenticity is composed of sense of real me (SRME) and expression of real me (ERME).The greater the need for popularity (NFP), the lower the SRME and the ERME.Age and gender (being female) were negatively correlated with NFP.Age and gender (being female) were negatively correlated with both SRME and ERME. The purpose of the current study is to explicate the theoretical structure of online authenticity and to reveal the relationship between the need for popularity and online authenticity. A survey-based research was conducted with 573 randomly selected active users of Me2day a popular microblogging service in South Korea. Drawing on a representative sample, we tested the discriminant validity of online authenticity. As predicted, the need for popularity was a significant predictor of online authenticity. Exploratory factor analysis followed by confirmatory factor analysis validated two factors that underlie microblogging users' online authenticity: (1) sense of real me (SRME); and (2) expression of real me (ERME). Microbloggers with a higher need for popularity had lower SRME and ERME than those with a lower need for popularity. Age and gender were negatively correlated with both need for popularity and online authenticity. Younger microbloggers had a higher need for popularity and lower SRME and ERME than older microbloggers. Male microbloggers had higher need for popularity and lower SRME and ERME than female microbloggers. Theoretical and practical implications for future studies are discussed." @default.
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• W560909718 date "2015-11-01" @default.
• W560909718 modified "2023-10-01" @default.
• W560909718 title "Online authenticity, popularity, and the “Real Me” in a microblogging environment" @default.
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• W560909718 doi "https://doi.org/10.1016/j.chb.2015.05.037" @default.
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