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- W562118840 abstract "Introduction The scope of the spa industry: historical and cultural antecedents: Spa philosophy and cultural influences Towards a taxonomy of spas Social trends and market size:Global wellness movement and spa utilisation trends Social trends Growth and turnover in the spa industry Economic and business perspectives: Spa development and management Economic modelling Human resource development Signature service Intellecutal proerty protection Industry sectors: Spas and the hospitality industry Spas and the healthcare industry Other business models of spas Professionalism and education: Training and education Standards of practice and training Research base Communication Ethics and social responsibility Marketing and selling the brand: Branding, concept development and retailing the concepts of signature treatments/products beauty and skin care Spa lifestyle products Spa cuisine Future trends Index" @default.
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- W562118840 date "2008-01-01" @default.
- W562118840 modified "2023-09-23" @default.
- W562118840 title "understanding the global spa industry : Spa Management" @default.
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