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- W562214189 abstract "Preface Management Information Systems - basic concept Information and communication technologies supporting marketing decisions Forecasting methods and tools used in decision-making Marginal costing and break-even analysis Effect of overheads on marketing decisions, activity based costings, activity based management Pricing Product profitability, ratio analysis, financial impacts of marketing decisions Budgeting, standard costing Capital budgeting Marketing research information applied to marketing decisions Appendices - Guidance on examination preparation Answers and debriefings Curriculum information." @default.
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- W562214189 date "2002-01-01" @default.
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- W562214189 title "Management Information For Marketing Decisions" @default.
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