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- W562802717 abstract "Wherever we go, marketing is all around us. Sport events are no exception. Sport events have during the last years become a platform and a communication tool for marketing companies. The major reas ..." @default.
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- W562802717 date "2014-01-01" @default.
- W562802717 modified "2023-09-27" @default.
- W562802717 title "Ambush Marketing From a Swedish Consumer Perspective : Spectators and Fanatics Opinion Towards companies' ´Free Riding´Strategy" @default.
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