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- W562860850 abstract "There is some evidence of a growing demand for four wheel drive (4WD) tourism experiences in desert Australia, however very little is known about 4WD tourism markets, how they interact with the environments, and what business development opportunities they present for remote settlements. This paper explores the potential for a vibrant 4WD tourism industry based in desert Australia through an analysis of what ‘might’ happen. 4WD tourists might be enticed to take more trips in the desert. 4WD tourists might be interested in spending money on desert tourism products. Desert settlements (particularly Aboriginal communities) might be interested in hosting 4WD tourism. Tourism marketing organisations might be able to coordinate product development and marketing. Land managers and service agencies might be able to cope with the added environmental, cultural and service pressures resulting from increased visitor flows. Desert destinations might have the wherewithal to anticipate or respond to market demands and innovate accordingly. The process of exploring ‘mights’ also reveals the challenges that will be faced in growing this marketplace." @default.
- W562860850 created "2016-06-24" @default.
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- W562860850 date "2006-01-01" @default.
- W562860850 modified "2023-09-27" @default.
- W562860850 title "Charge of the Might Brigade: Four Wheel Drive Tourism in Desert Australia" @default.
- W562860850 hasPublicationYear "2006" @default.
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